CR Cards & App - Cuemath
Product Thinking
Introduction
Played a key role within the team and worked on illustration, planning, identifying key requirements, visual design, sketching, prototype and final design. Created concept diagrams, storyboards, design artifacts and design elements for Cuemath app in the form of graphic, motion, and product design samples.
Collaborated with the internal team at CUEMATH to develop and design “Creative Reasoning Cards”. There are more than 350 cards altogether. Creative Reasoning Card is one the flagship product of CUEMATH.
Project Details
Duration: 5 weeks (For C R Cards) + 8 weeks for App
Team: 3 Designers + 4 Developers for App
My Role: Sr. Visual Designer
Tools: Photoshop, Illustrator, Sketch, Pen and Paper
Platform (For Creative Reasoning Cards): Print
Platform (Cuemath App for Tablet): Android
Product Thinking
- Problems: Many kids are scared of Mathematics.
- Target Audience: Kids aged 3-12 from class KG-8.
- Vision: To make mathematics fun, interesting and simple.
- Strategy: To build an app and also design hard copy of cards so that kids can engage with maths while playing.
- Goals: To engage as many kids and to make math simple through the use of these C R Cards and also through Cuemath app.
- Features: Introducing gamification elements & Illustrations in the questions through different levels to make the product more engaging for kids.
About the Product
Cuemath is an after-school math learning program for students from grades KG to 8. It has eight stages that are not mapped to grades. Each stage consist of a particular number of skills that the student is required to master. To progress to the next stage the student need to master all skills by clearing each skill three times.
Cuemath app for kids KG-8
Creative Reasoning Cards for kids KG-8
Conclusion
Product thinking has enabled us to build better products and taking better decisions. It helped in the way of examining every design decision in context of user and helped in dealing with problem of the user. It taught me how to implement and execute design elements and artifacts while designing for educational products. Learnt about the different stages of the product design process where we create an idea, determine product feasibility, test the product, and then launch the product for users/customers.