App design - MagicCabs
UX Case Study
Introduction
Worked on both interaction design & visual design. Helped in user personas, user research, user flow, sketching, wireframes, final design, prototypes, detailed style guide & UI elements to support the development of the app. Collaborated with developers and the internal team to align with the needs of the consumer.
Project Details
Duration: 2 weeks
Team: Solo Designer, 3 Developers
My Role: Sr. Graphic Designer
Year: 2014
Tools: Sketch, Photoshop, InVision, Illustrator, Pen and Paper
Company: Connecting Dots Technology Systems Pvt. Ltd., Bangalore
Client: Magic Cabs
Passenger Side Mobile App
The features to discover in MagicCabs booking through app.
- User Registration using mobile number/email address.
- Push notifications, SMS and email alerts.
- Real-time ride tracking using GPS.
- Selecting ride type – Local, Outstation, Transfer.
- Selecting cab type – Micro, Mini, SUV, etc.
- Approximate Ride estimate.
- Payment using debit card, credit card, in-app payment, etc.
- Driver ratings and feedback submission.
- Booking history.
- Direct calling to driver from app.
Design Process
Empathy Map
Persona
User Flowchart
Information Architecture
MagicCabs - Website
Created sketches and discussed the ideation with internal team members about layout and the content. It helped to visualize how it will work. From raising request, tracking status of approval of the request also enabling to change, modify and cancel the request by app on the go. Had done some iterations of design to improve usability.
MagicCabs - Mobile App
Some of the mobile app screens of MagicCabs
MagicCabs - Mobile app
Some of the mobile app screens of MagicCabs
Prototype
Prototype at InVision.
Next Steps
The ideal next steps would be large quantitative testing and iterations in design to have a better travelling experience for the users. Iterate a few more times prior to build, and then measure closely post-launch.
Conclusion
I went from beginning to end with a long research process with some unanticipated results. The results at the end taught me about user behavior and gave me insight to restructure and design a website and an app for users.